We all know about the dominance of the PROV1 on the Tour – well, Titleist does remind us every broadcast. But did we know that in 2016 Titleist sold almost $514 million worth of balls around the globe? (Wonder how many millions worth wound up in water hazards?). But we often forget that the company is also a leader in clubs. Late last month, Titleist took a huge almost end-of-season leap by announcing an entire new line of irons, the 718.
Of course, the pros have had their hands on the clubs for a while. Justin Thomas played the 718 MB clubs winning the PGA Championship; Jordan Spieth made his miraculous recovery shot en route to The Open championship with a 718 T-MB 3 iron. Others playing the new clubs, including the AP 2 and AP3 series, include Webb Simpson, Rafa Cabrera Bello, Ian Poulter, Jason Kokrak, Bill Haas, Jimmy Walker, Steve Stricker, and Byeong Hun An.
It’s a massive launch of six lines of irons with updates of the popular AP1 and AP2, the introduction of the AP3, CB, T-MB and MB.
The AP1 is now longer and more forgiving, with the classic Titleist look. The AP2 – popular on Tour – is “co-forged” for consistent distance and that forged feel. The company says the AP3 blends all that the R&D folks learned from the AP1 and AP2 to produce “the longest, fastest player’s irons ever.”
The CB irons have a sleek cavity back with heel-toe tungsten weighting for consistent distance despite off-center strikes. The MB was a distance utility club that has evolved into a T-MB complete muscle-back set for high launch and “effortless distance” with a forged look. The MB has a classic look, sound and feel as each iron is forged from a single hunk of carbon steel.
All that R&D and technology comes at a price (steel shafts) ranging from $125 a club (AP1) to $249. (T-MB). There’s time to check them out at www.titleist.com as the 718s aren’t available in golf shops until Sept 29th.